Mission and Values


To be the most trusted and respected name among irrigation professionals worldwide.

We will prove that we can be trusted by:

  • Leading our industry in product innovation that promotes resource conservation.
  • Being a committed partner with agricultural producers to meet the worlds growing demand for food and fiber.
  • Never compromising value or quality
  • Working diligently to ensure on-time delivery of Senninger products and services.

We will remain mindful that respect must be earned by being respectful of others and always doing what we say we will do.


To excel in Product, Service and Honor.

  • To meet or exceed our customer’s expectations by providing the highest quality products at competitive prices in a friendly, courteous and expeditious manner.
  • To design and manufacture these products in a manner which promotes safety and respect among all employees.


  • Honesty – We are committed to truthfulness and believe that honesty is our best policy. With absolute integrity, we strive for the trust and confidence that builds exceptional relationships.
  • Trust – Relationships of trust depend on our willingness to look not only to our own interests, but also to the interests of others.
  • Loyalty – We do not earn loyalty in a day. We earn loyalty day-by-day.
  • Respect – We are committed to treating everyone with courtesy and respect, cultivating relationships by sowing seeds of goodwill and understanding. With attention and care, we create an environment where everyone can flourish and grow.
  • Teamwork – We are committed to working together, each part a sum of the whole, all contributing to the final outcome and that outcome is success.