This winter Senninger hosted six seminars from coast-to-coast to talk to dealers and NRCS personnel about irrigation and the industry. In addition to introducing the new UP3 easy-clean nozzle, presentations focused more on science than selling. Chris Striby, Senninger’s National Sales Manager, attended all seminars lending his engineering background to these scientific discussions. He spoke about the functionality of pressure regulators looking at hysteresis, friction loss, and accuracy to explain the benefit they provide applicators. Information about soil, application intensity, low pressure energy savings, and applicator software were also presented. Also in attendance were Senninger’s district managers who were able to meet and greet their customers and provide more specific installation information tailored to their areas. Marketing presented an overview of the tools available not only the Senninger website, but the social media offerings as well. Literature coding was also explained so dealers can more easily identify the latest printed materials. A survey conducted at the end of each seminar showed that attendees rated relevance at 91% and overall presentation at 95%.